FAW Toyota Launches the Land Cruiser Prado WALD Edition

[New Model Launch] The FAW Toyota Land Cruiser Prado WALD Edition is now available for a limited time at a refreshed price of RMB 449,800, representing a direct discount of RMB 50,000.

Core Highlights: Officially Modified Version Balances Mech-Inspired Styling and Urban Off-Roading

The WALD factory-customized exterior kit features a modular split design, allowing individual components to be replaced after minor damage, thereby reducing repair costs. With dimensions of 5,085 × 1,980 × 1,925 mm and a wheelbase of 2,850 mm, the vehicle delivers a sharper, more aggressive visual presence.

Key Specifications: Hybrid Powertrain and Premium Interior Enhance Competitiveness

Powered by a 2.4L turbocharged hybrid system, it delivers a combined maximum output of 243 kW (approximately 329 hp) and peak torque of 630 N·m. Standard interior features include Level 2 advanced driver-assistance systems, a 12.3-inch center touchscreen, and ventilated/heated front seats.

Industry Impact: Traditional Rugged SUVs Face Pressure from High-Value Domestic Alternatives

Facing domestic rivals such as the Tank 700 Hi4-Z, the Prado WALD Edition differentiates itself through heritage appeal and distinctive design. However, its value-for-money advantage has diminished, narrowing its appeal to a more niche customer base.