FAW Audi Unveils Full Portfolio at Beijing Auto Show

[Corporate Strategy] At the Beijing Auto Show, FAW Audi showcased its comprehensive product portfolio, emphasizing both internal combustion engine (ICE) and electric vehicles.

Core Direction: Dual-track Approach—Advancing Both ICE and EVs, Rejecting Single-path Betting

On April 24, the first day of the Beijing Auto Show, FAW Audi simultaneously unveiled the Audi SQ8 (V8-powered performance SUV), the all-new S5 Avant (making its China debut), and the all-electric A6L e-tron/Q6L e-tron family, establishing a full-spectrum product lineup spanning ICE, pure electric, and high-performance segments.

Strategic Foundation: Addressing Diverse Customer Needs Through Systemic Capabilities

The brand has moved beyond an "EV-only" narrative, building a high-quality growth trajectory through five key dimensions of innovation: technological foundation, platform architecture, product portfolio, service experience, and channel touchpoints—effectively turning both traditional and new energy pathways into its own strategic strongholds.