Fangcheng Bao Ti9 Targets the Family SUV Market

[New Vehicle Launch] The interior of the Fangcheng Bao Ti9 has been revealed, positioning it as a flagship full-size SUV tailored for family use.

Core Strategy: Competing Directly with Li Auto’s L9 in the Family Segment

The Ti9 features BYD’s first-ever twin-screen cockpit design, complemented by a four-spoke steering wheel, HUD head-up display, and a column-mounted gear selector. This significantly enhances the cabin's tech-forward feel, clearly differentiating it from the rugged styling of the Bao series and directly targeting the premium family SUV segment where the Li Auto L9 operates.

Key Specifications: Over 5.3 Meters Long with 2,300 km Range

The vehicle is expected to exceed 5.3 meters in length, with a wheelbase of 3,120 mm, and will be offered in both 6-seat and 7-seat configurations. It is equipped with BYD’s sixth-generation DM-i plug-in hybrid dual-motor AWD system, promising a combined full-tank/full-charge range exceeding 2,300 kilometers. Standard features include rear-wheel steering and the Yunniu-P Ultra suspension system.

Strategic Foundation: Prioritizing Urban Comfort to Break Into Premium New Energy Market

Unlike the hardcore off-roader Bao 8, the Ti9 adopts a unibody construction, emphasizing a balance between urban commuting comfort and light off-road capability. Combined with a more accessible price point, this approach aims to achieve high sales volume within the premium 9-series market segment.