Auto Consumer Irregularities Not Explicitly Named on March 15

[Market Watch] The 2026 'March 15' Gala did not expose the automotive industry, yet a crisis of consumer trust persists.

Core Trend: Emerging automakers halting operations trigger an after-sales vacuum

As numerous new entrants collapse, a massive number of vehicle models are left without maintenance or warranty support. Longtime owners frequently feel betrayed, and rights-protection incidents have spread from Jinan to the auto show in Hangzhou.

Key Data: Surge in complaint platform cases

Although the gala did not name specific companies, issues such as illegal scrapped-vehicle operations and missing after-sales services continue to surface under CCTV’s spotlight and at local consumer维权 sites, putting pressure on consumer confidence.

Strategic Foundation: User-centricity remains a long-term challenge

Rapid sales growth and technological iteration cannot mask service deficiencies. The industry urgently needs to shift focus from "competing on products" to "competing on experience," truly implementing a user-centered development philosophy.