Dreame Launches New Sub-brand 'STAR MOTOR' and Three SUV Models

[New Vehicle Launch] Dreame has unveiled its new sub-brand 'STAR MOTOR' and introduced three SUV models.

Key Developments: Three Models Target Rugged Off-road and Premium Six-seater Segments

STAR T08 is positioned as an all-terrain rugged SUV featuring a mecha-inspired design, balancing urban commuting and light off-roading capabilities. STAR T08L enhances off-road performance with upgraded suspension and a four-wheel-drive system, targeting extreme terrains. STAR D09 is a flagship six-seater luxury SUV equipped with bi-directional 24-degree rear-wheel steering, intelligent quad-motor independent drive, and active suspension, catering to premium family and business users.

Strategic Foundation: Building a New Automotive Brand under the 'Stellar Program'

The new brand name 'STAR MOTOR' aligns with its parent company, Stellar Program Automotive, aiming to enter the new energy SUV segment through differentiated positioning. However, industry observers remain skeptical about its automotive-grade safety standards, supply chain integration, and mass production capabilities.