Dongfeng Nissan N7 Makes a Comeback Against the Odds

[Market Performance] The Dongfeng Nissan N7 has delivered nearly 40,000 units within six months of its launch, with its 50,000th unit recently rolling off the production line, solidifying its position as the top-selling joint-venture all-electric sedan.

Key Development: Joint-Venture Brands Break Into the Mainstream New Energy Segment for the First Time

The Dongfeng Nissan N7 secured over 20,000 firm orders within just 50 days, establishing itself as the leading all-electric sedan among joint-venture brands. Meanwhile, the newly launched plug-in hybrid model, the N6, also garnered more than 10,000 orders during the same period, earning the brand recognition as a "new force among joint ventures" in the industry.

Strategic Foundation: Overcoming Foreign-Dominated Constraints Through Localized Innovation

Unlike other joint-venture brands that have struggled to adapt due to foreign partners dominating product definition, Dongfeng Nissan adopted a "Unity of Knowledge and Action" strategy to drive comprehensive self-renewal. By precisely aligning intelligent features and user experience with Chinese market demands, the brand successfully broke through the competitive landscape.