Domestic Brands' Market Share Surges Above 50%

[Market Watch] Domestic brands have surpassed a 50% market share, reshaping consumer trust.

Key Trend: Chinese Brands Shift from "Low Price, Low Quality" to "High Quality, Mainstream"

In 2025, China's auto sales reached a record high of 34.4 million units. Despite a year-over-year decline in sales during the first two months—due to policy transitions and the Lunar New Year timing shift—deliveries still totaled 4.152 million units. Over the past five years, the market share of Chinese passenger vehicle brands has risen from 38.4% to over 50%, establishing them as the dominant force in the market.

Industry Impact: The Intelligent Connected Era Demands Full-Cycle User Protection

Amid issues such as false advertising, deposit disputes, and delivery delays, March 15 (World Consumer Rights Day) has become a litmus test for automakers’ integrity. As the new energy vehicle penetration rate exceeds 50%, the industry urgently needs to fulfill its promise of being "user-centric" and build a comprehensive trust framework covering the entire vehicle lifecycle.