Denza Z Launches Pre-sales Starting at RMB 680,000, Targeting Million-Dollar Supercars

[New Vehicle Launch] The Denza Z has officially commenced domestic pre-sales in China, with the hardtop version priced at RMB 680,000, the convertible at RMB 780,000, and the track-focused variant at RMB 1,180,000—directly competing in the million-dollar supercar segment.

Key Development: Chinese Brand Takes Center Stage at Goodwood for the First Time

On July 9, 2026, the Denza Z made its global debut at the Goodwood Festival of Speed in the UK, sharing the spotlight with the Ferrari 296 and Porsche 911. This marks the first time a Chinese brand has taken center stage at this prestigious event as a production supercar manufacturer. BYD showcased an unprecedented 2,016-square-meter exhibition space featuring its three sub-brands, setting a new record in the event's history.

Key Specifications: Three Trims Strategically Priced in the Premium Segment

Domestic pre-sale prices are set at RMB 680,000 for the hardtop, RMB 780,000 for the convertible, and RMB 1,180,000 for the track edition—precisely targeting the heart of the traditional million-dollar supercar market, demonstrating both technological confidence and the brand’s ambition to move upmarket.

Strategic Foundation: Global Showcase + Performance Credibility

BYD Executive Vice President Stella Li unveiled the new vehicle alongside former F1 World Champion Jenson Button, leveraging the Goodwood Festival of Speed—one of the world’s most respected performance culture platforms—to reinforce the Denza Z’s racing pedigree and international recognition.