WEY Brand Appoints Its 8th CEO in 9 Years; Wei Jianjun Responds to Frequent Leadership Changes for the First Time

[Personnel Change] In the past nine years, WEY has appointed eight CEOs. Zhao Yongpo has taken over as the new CEO, succeeding Feng Fuzhi, whose tenure lasted only seven months.

⚡ Core Development: Leadership Change Despite Doubling Sales — Pressure from Premiumization Efforts Is the Primary Reason

Zhao Yongpo has assumed the role of CEO of WEY, becoming the brand's eighth leader since its establishment in 2016. His predecessor, Feng Fuzhi, although instrumental in advancing channel development and achieving a year-over-year sales surge of 99.28%, stepped down after just seven months.

🔍 Strategic Context: Complex Organizational Structure and High Capability Demands Lead CEOs to "Voluntarily Resign"

Great Wall Motor Chairman Wei Jianjun addressed the issue publicly for the first time, clarifying that these departures were not due to company-initiated dismissals. Instead, he stated that past CEOs "felt exceptionally high pressure themselves." He emphasized that managing a premium brand requires seamless integration across the entire value chain—spanning R&D, production, and sales—and noted that no Chinese automotive brand has yet achieved successful premiumization, making this exploratory journey "progress through twists and turns."