Two Departments Summon Automakers Suspected of Irrational Competition

[Policy Regulation] The Ministry of Industry and Information Technology (MIIT) and the State Administration for Market Regulation (SAMR) jointly summoned automobile manufacturers suspected of engaging in irrational competitive practices.

Core Development: Strict Control Over Price Wars and Quality Baselines

On June 11, 2026, MIIT and SAMR issued warnings to automotive manufacturers suspected of irrational competition, requiring them to strictly comply with the Price Law and the Compliance Guidelines for Pricing Practices in the Automotive Industry, strengthen product quality control, and effectively protect consumer rights.

Strategic Rationale: Curbing "Involutionary" Cutthroat Competition

Regulators pointed out that some companies have launched predatory price wars at the expense of product quality, severely disrupting market order. MIIT Minister Li Lecheng emphasized, "Irrational competition can destroy an entire industry overnight," stressing the urgent need to shift toward a new ecosystem based on quality-driven pricing and healthy competition.

Industry Impact: Accelerated Market Consolidation, Compliance as a Survival Threshold

Against the industry consensus that "only five major automakers will remain in the future," this regulatory action—though not naming specific companies—sends a clear signal: the era of excessive discounting for market share is over, and technological innovation and product quality will become the core competitive advantages.