Chery QQ3 Launches with Pre-sale Starting at RMB 68,900

[New Vehicle Launch] The Chery QQ3 has opened for pre-sale, starting at RMB 68,900, re-entering the market as an A0-segment all-electric vehicle.

Core Strategy: Nostalgic IP Shifts Toward Mainstream Compact EVs

After a 13-year hiatus, the Chery QQ returns under the name QQ3, moving away from its original micro mobility positioning and entering the A0-segment market. With dimensions of 4,195/1,811/1,569 mm (L/W/H) and a wheelbase of 2,700 mm, it targets family users.

Key Specifications: Pre-sale Pricing Competes Directly with Seagull and Starry Wish

The QQ3 offers four variants, with pre-sale prices ranging from RMB 68,900 to RMB 89,985, directly competing against the BYD Seagull, Geely Starry Wish, and Wuling Bingo S. It delivers a maximum CLTC range of 310 km.

Underlying Strategy: Abandoning Low-price Approach, Betting on Technology + Nostalgia

Unlike the early 2000s' hit formula of “Drive Home for RMB 29,800,” the new QQ3 abandons the microcar route, instead targeting mainstream compact EV buyers with greater interior space and more youthful styling. It aims to leverage its classic IP and practical features as dual growth drivers.