Chery Offers Million-Yuan Reward to Investigate Online Trolls Targeting iCAR V27 Launch

[Corporate Rights Protection] Chery's iCAR V27 faced organized online attacks following its launch, prompting the company to offer a reward of up to RMB 1 million for credible leads.

Core Development: Malicious Campaign Shows High-Level Strategy

On March 18, iCAR announced that its new model, the V27, had been subjected to large-scale, coordinated attacks by online trolls before and after its market debut. Tactics included abusive language, factual distortions, disparagement through competitor comparisons, and AI-generated 'poisoned' content. The brand has preserved evidence and initiated legal proceedings.

Key Figures: Rewards Range from RMB 100,000 to RMB 1,000,000

iCAR is publicly soliciting actionable intelligence and will award RMB 100,000 to RMB 1,000,000 for verified information. The V27 launched on March 13 with a price range of RMB 169,800 to RMB 196,800, positioned as a "New Family Hardcore" mid-to-large-size extended-range SUV.

Strategic Foundation: Defending the Public Discourse Around New Product Launches

Amid fierce competition with multiple industry peers, iCAR emphasized its openness to rational oversight but stated it has zero tolerance for malicious defamation, highlighting automakers’ heightened focus on safeguarding public sentiment during critical product launch periods.