Chery Launches Three Global SUVs Simultaneously

[New Vehicle Launch] Chery has simultaneously launched the Tiggo 7L, all-new Tiggo 7, and Tiggo 5 Sport Edition, priced between RMB 70,000 and RMB 100,000.

Core Strategy: Three Models Precisely Target Distinct Market Segments

The all-new Tiggo 7 focuses on reliable family use in the RMB 80,000 segment; the Tiggo 7L emphasizes spaciousness and advanced intelligence, targeting the RMB 80,000–100,000 range; and the Tiggo 5 Sport Edition, starting at RMB 70,000, appeals to young first-time buyers.

Key Metrics: Global Validation Reinforces Product Confidence

The Tiggo 7 series has achieved global sales exceeding 1.63 million units, ranking as China’s top A-segment SUV export for four consecutive years. The Tiggo 5 series has reached global sales of 1.763 million units, sold in over 80 countries.

Strategic Foundation: Global Standards Break the "Low Price, Low Quality" Paradigm

All three models are developed and validated under Chery’s global R&D and testing system—not domestic-only variants—and deliver class-leading configurations in safety, intelligence, and design. For example, the Tiggo 7L features a 15.6-inch sliding touchscreen and a Qualcomm Snapdragon 8155 chip, redefining the value benchmark for RMB 70,000–100,000 gasoline-powered SUVs.