Changan Unveils 'Ocean-Inspired Global Expansion 2.0' to Accelerate Overseas Growth

[Overseas Strategy] Changan Automobile has launched the 'Ocean-Inspired Global Expansion Plan 2.0,' targeting overseas sales of 1.5 million units by 2030 (with an aspirational goal of 1.8 million units), accounting for 35%–40% of its total sales.

Core Direction: Aiming for Global TOP 10, Targeting 4 Million Total Sales by 2030

Changan has outlined a 'two-step' strategy: entering the global automotive market’s TOP 10 by 2030 and building a world-class automotive group by 2035. Chairman Zhu Huarong emphasized that the core of the '1445' strategy lies in scaling up operations and achieving technological self-reliance.

Strategic Foundation: Breaking into Overseas Markets with 'Flagship Products' and Localization

General Manager Zhao Fei stated that the company will focus on developing globally competitive 'flagship products' and, under Chongqing’s '1445' strategy, accelerate overseas channel development and localization efforts led by Ye Pei and Peng Tao.