Changan Automobile Unveils Its '1445' Global Strategy

[Strategy Announcement] Changan Automobile has launched its '1445' strategy, targeting a position among the world's top 10 automakers by 2030.

Core Insight: 3 Million Units Merely on the Edge of Survival

Chairman Zhu Huarong stated that over the next three to five years, annual sales of 8 to 10 million vehicles will be required to "thrive," while 3 million units would only allow the company to "just get by."

Key Metrics: Five Clear Growth Targets

By 2030, Changan aims to achieve: 2.4 million new energy vehicle sales, 1.5 million overseas sales, RMB 600 billion in revenue, RMB 200 billion in brand value, and push for a total production and sales volume of 4 to 5 million units.

Strategic Foundation: Focus on Premium Offerings and Integration

The product portfolio will be streamlined from 63 models to 36 models, with the goal of creating one global bestseller at 500,000 units and five global bestsellers at 300,000 units each, while advancing integration across brands such as Avatr and Deepal.