Changan Automobile Unveils Its '1445' Global Strategy

[Corporate Strategy] Changan Automobile has launched its '1445' global strategy, targeting a position among the world's top ten automakers by 2030.

Key Developments: Zhu Huarong Proposes a 'Two-Step Plan Over Ten Years' and 'Fivefold Growth'

Zhu Huarong stated that by 2030, the global automotive market will reach 100 million vehicles, with new energy vehicle (NEV) penetration hitting 45%. Changan plans to achieve fivefold growth across five key metrics—NEV sales, overseas sales, revenue, profit, and brand value—through integration and multiplicative expansion.

Key Metrics: Clear Sales and Revenue Targets Defined

To 'thrive,' automakers need annual sales of 8–10 million units. In 2025, Changan’s vehicle sales reached 2.913 million units, with revenue of RMB 359.8 billion, still short of the global top 10 but with a clear strategic pathway.

Strategic Foundation: Driving Transformation Through the '1445' Framework

Centered on one vision, four core businesses (complete vehicles, components, modern services, and ecosystem industries), and four transformations (intelligentization, greening, globalization, and integration), Changan is building the foundation for a world-class automotive group.