Changan Automobile Unveils Global Top 10 Strategy with Ambitious 2030 Targets

[Corporate Strategy] Changan Automobile Group of China has announced its "1445" plan, aiming to rank among the world's top 10 automakers by 2030.

Core Initiatives: Achieve 2.4 Million New Energy Vehicles and 1.5 Million Overseas Sales by 2030

Changan China plans to achieve 2.4 million new energy vehicle sales and 1.5 million overseas sales by 2030, with revenue reaching RMB 600 billion and brand value hitting RMB 200 billion. Chairman Zhu Huarong emphasized that automakers selling fewer than 3 million vehicles annually will struggle to survive, and only by accelerating globalization and electrification can they break through.

Key Data: Surging Exports Contrast Sharply with Weak Domestic Demand

In March 2026, China’s passenger vehicle exports reached 695,000 units, surging 74.3% year-over-year, while domestic retail sales totaled 1.648 million units, down 15.0% year-over-year. This contrasting trend highlights a clear shift in market focus toward international markets.

Strategic Foundation: Urgency of a New Central SOE Amid Industry Transformation

Changan Automobile Group of China, established less than a year ago, is responding to the industry reality that "standing still means falling behind" through technological self-reliance, brand revitalization, and operational efficiency restructuring. Currently, two Chinese automakers already rank among the global top 10, signaling that the window for reshaping the global automotive landscape has opened.