Chang Rui Appointed General Manager of BAIC Group

[Personnel Change] Chang Rui has officially assumed the role of General Manager of BAIC Group, ending a 21-month vacancy in the position.

Core Development: Chang Rui Takes Charge of BAIC Group’s Daily Operations and Strategic Execution

Chang Rui, born in 1976 and holding a master's degree from Nankai University, has worked within the BAIC system for over two decades. He previously served as General Manager of BAIC Foton and Assistant to the Group General Manager. In February 2024, he was promoted to Deputy General Manager of the Group and currently also serves as Party Secretary and Chairman of BAIC Foton.

Strategic Foundation: Strengthening Self-Reliant Brands and Accelerating New Energy Transformation

BAIC is currently focused on building its own brands, implementing its new energy strategy, and expanding its international footprint. Facing profitability pressures in its self-reliant business segment and growth challenges in its joint ventures, this appointment aims to stabilize the management team through internal promotion and accelerate strategic alignment.

Industry Impact: Leadership Appointment Signals Reform Intent

The General Manager position had remained vacant for 21 months following the retirement of former General Manager Zhang Xiyong in April 2024. Chang Rui’s appointment is viewed as a critical personnel move by BAIC to respond to industry transformation and enhance product competitiveness.