BYD Song Ultra EV and Leapmotor A10 Launched, Escalating Competition in China’s Mainstream BEV Market

[New Vehicle Launch] The BYD Song Ultra EV and Leapmotor A10 were launched on the same day, with price ranges of RMB 151,900–179,900 and RMB 65,800–86,800, respectively.

Key Developments: Song Ultra EV and Leapmotor A10 Target the Mainstream BEV Market

The BYD Song Ultra EV offers four variants with ranges from 605 km to 710 km; the Leapmotor A10 strengthens competitiveness in the A-segment BEV market with a starting price of RMB 65,800.

Key Data: Multiple New Models Open for Pre-orders Simultaneously

Models including the IM LS8 (RMB 259,800–309,800), Audi A6L e-tron (RMB 313,000–443,000), and Chery Fulwin T9L (RMB 139,900–169,900) have also started pre-sales, intensifying competition through a concentrated wave of BEV launches.

Industry Impact: Price Reductions Accelerate Market Consolidation

The Leapmotor A10, starting at RMB 65,800, further lowers the entry barrier, and combined with BYD’s scale advantage, continues to squeeze the operating space for second-tier brands.