BYD Overseas Brand Portfolio Restructuring

[Corporate Strategy] BYD is consolidating its overseas multi-brand portfolio into a focused three-tier architecture.

Core Development: Dynasty and Ocean Networks Merged into a Unified Main Brand

The Dynasty Network and Ocean Network have been officially integrated overseas under the single BYD brand, targeting the mainstream market segment priced between RMB 100,000 and RMB 300,000. They now share branding, showrooms, and marketing resources to reduce channel costs.

Strategic Foundation: Denza and Fangchengbao Combined; Yangwang Remains Independent

Denza and Fangchengbao are merging operations to jointly target the premium segment priced between RMB 300,000 and RMB 500,000, integrating resources in luxury business mobility and rugged off-road vehicles. Yangwang remains independent, firmly positioned as a technology flagship brand in the RMB 800,000 to RMB 1.5 million price range.

Key Metrics: 1.5 Million Units Overseas Target by 2026

Overseas sales surpassed 1.04 million units in 2025 and reached 790,000 units in the first half of 2026, with a full-year target of 1.5 million units. In the medium to long term, BYD aims for an equal split between domestic and overseas sales volumes.