BYD Launches New Brand Linghui, Focusing on the B2B Market

[Brand Strategy] BYD has launched its fifth sub-brand, Linghui, dedicated to the ride-hailing and corporate procurement markets.

Key Development: Linghui Brand Officially Appears in MIIT Announcement

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  In the MIIT’s 403rd batch announcement, four models under the Linghui brand—Linghui e5, e7, e9 (all battery electric vehicles) and the plug-in hybrid MPV Linghui M9—have completed registration.

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  These four models are rebranded variants based on the Qin PLUS EV, Seagull 06 EV, Han EV, and Xia DM-i, respectively, featuring a new logo.

Strategic Rationale: Separating B2B Operations to Elevate Main Brand Image

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  Linghui consolidates resources from BYD’s former commercial vehicle division (e-series) and establishes an independent sales channel, focusing specifically on taxi, ride-hailing, and other B2B segments.

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  This move aims to alleviate the brand premium constraints caused by high-frequency commercial use of mainstream models, thereby creating room for premium brands like Yangwang and Fangchengbao.

Industry Impact: Multi-Brand Portfolio Accelerates Market Segmentation

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  Linghui is BYD’s fifth brand following Denza, Fangchengbao, and Yangwang, with its trademark originally registered as early as 2010, indicating long-term strategic planning.