BYD Officially Announces Its Sixth Sub-brand: Linghui Auto

[Brand Launch] BYD has officially unveiled its sixth sub-brand—Linghui Auto, dedicated to the B2B mobility market.

Core Strategy: Focused on Corporate Mobility, Clearly Differentiated from Consumer-Oriented Brands

Linghui Auto positions itself as a "Champion of Exceptional Mobility Value," targeting operational segments such as taxis, ride-hailing services, and government/fleet vehicles, distinct from consumer-focused sub-brands like Dynasty and Ocean.

Key Models: Four New Vehicles Addressing Diverse Operational Needs

The initial lineup includes:

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  Linghui e5 (compact all-electric sedan based on the Qin PLUS EV, with a 2,718 mm wheelbase);

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  Linghui e7 (mid-size all-electric sedan built on the Sealion 07 EV platform, with a 2,820 mm wheelbase);

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  Linghui e9 (mid-to-large all-electric sedan derived from the Han EV, with a 2,920 mm wheelbase);

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  Linghui M9 (plug-in hybrid MPV based on the Xia platform, offering a combined range of 1,200 km).

Strategic Foundation: Bringing Cutting-Edge Technology to the B2B Market

These new models will feature God’s Eye L2+ advanced driver assistance, Cloud Ride intelligent chassis control, and integrate e-Platform 3.0, DM 5th-generation hybrid technology, and the 8-in-1 electric drive system, delivering uncompromised technology at more accessible prices.