BYD January Sales Hit 210,000 Units: Domestic Decline Offset by Overseas Surge

[Market Update] BYD reported sales of 210,051 vehicles in January 2026, down 30.11% year-over-year and nearly halved month-over-month.

Core Trend: Overseas Sales Exceed 100,000, Becoming a Key Growth Driver

100,009 units were sold overseas in January, covering passenger cars and pickups, marking a 43.3% year-over-year increase. For the first time, overseas sales accounted for nearly half of total monthly volume, signaling initial success of BYD’s globalization strategy.

Key Metrics: Mainstream Brands Steady, New Brands Gaining Momentum

The Dynasty | Ocean Network contributed 177,522 units, while Yangwang reached 21,581 units. Denza and Yangwang sold 6,002 units and 413 units, respectively, reflecting continued progress in premium market positioning.

Strategic Foundation: Short-Term Volatility Doesn’t Alter Long-Term Trajectory

The sales decline was primarily driven by the earlier timing of the Chinese New Year, demand pull-forward from aggressive December 2025 deliveries, and the phase-out of purchase tax incentives, compounded by a high base effect. The broader industry faced similar pressures, with rivals like Li Auto and XPeng also reporting declines. On February 2, BYD officially unveiled its new sub-brand, Linghui Auto, poised to fuel future growth.