BYD Appoints Liu Xueliang as Vice President to Bolster Asia-Pacific Operations

[Personnel Appointment] On April 28, BYD appointed Liu Xueliang as Vice President of the company, continuing to lead its Asia-Pacific operations.

Core Development: Liu Xueliang Promoted to Vice President to Strengthen Asia-Pacific Strategy

Liu Xueliang joined BYD in 2004 and has held successive roles including Chief Representative in Japan, President of BYD Japan, and General Manager of the Asia-Pacific Automotive Sales Division. This promotion underscores BYD's strong emphasis on the Asia-Pacific market.

Key Metrics: Extensive Asia-Pacific Footprint with Record-Breaking Achievements

Under his leadership, BYD has established subsidiaries and production facilities in Australia, Thailand, Singapore, Malaysia, South Korea, and India, and became the first Chinese automaker to enter the Japanese market in 2015. BYD passenger vehicles officially launched in Japan in 2022.

Strategic Foundation: Localization Expertise and Crisis Management Capabilities Prove Critical

Liu Xueliang holds a degree from Tokyo International University in Japan and previously resolved early-stage battery patent disputes successfully. His handling of the Vietnam factory strike incident at the end of 2024 further demonstrated his cross-cultural management capabilities.