BMW Unveils Three New All-Electric Models from Its Next Generation Lineup

[New Vehicle Launch] BMW globally debuted three next-generation models on the eve of the 2026 Beijing Auto Show, showcasing the results of its RMB 300 billion investment.

Core Development: Next-Generation Models Roll Out En Masse; BMW Reaffirms Its Driving Pleasure Advantage

On April 22, 2026, seven members of BMW Group's Board of Management gathered at Beijing Workers’ Stadium to unveil the next-generation BMW iX3 Long Wheelbase, the next-generation BMW i3 Long Wheelbase, and the all-new BMW 7 Series. This marks the first full public debut of BMW’s native all-electric platform, developed with an investment of RMB 300 billion, signaling the company’s strategic shift from product introduction to technology co-creation.

Strategic Foundation: Leveraging Driving Pleasure to Counter Homogenization in Intelligence

Amid intensifying competition from Tesla and Chinese automakers, BMW emphasized that “intelligence can be replicated, but driving pleasure is uniquely ours,” integrating electrification, digitalization, and its century-old heritage of dynamic handling to redefine luxury in the AI era.