BMW Group's 2025 Sales Rise Marginally by 0.5% Amid Q4 EV Slowdown

[Market Performance] BMW Group's global sales in 2025 increased by 0.5% year-over-year, but fourth-quarter sales declined by 4.1% year-over-year.

Core Trend: Modest Annual Growth Masks Q4 Weakness

In 2025, BMW Group delivered 2,463,715 vehicles globally, a marginal year-over-year increase of 0.5%; however, Q4 sales totaled 667,981 vehicles, down 4.1% year-over-year, primarily due to declines of 4.6% in the U.S. and 15.9% in China.

Key Metrics: EV Growth Slows

Full-year electric vehicle (EV) deliveries reached 642,087 units (+8.3%), including 442,072 battery-electric vehicles (BEVs) (+3.6%); however, Q4 BEV sales fell 10.5% year-over-year to 118,635 units. Notably, BEV sales in Europe rose 28.2% despite the overall downturn.

Strategic Foundation: Technology-Neutral Approach Supports Core Business

Although BMW brand sales declined 1.4% year-over-year to 2,169,761 units, high-performance M models saw a 3.3% increase, reaching 213,457 units, reflecting continued resilience in its premium multi-brand strategy.