BMW China Leadership Change: Claus Ziegler Appointed CEO of Greater China

[Personnel Change] Claus Ziegler will succeed Nicolas Guerin as President and CEO of BMW Group Greater China, effective April 1, 2026.

Key Development: Claus Ziegler Takes Charge of China Business to Strengthen Core Market Strategy

Claus Ziegler joined BMW in 1998 and brings 26 years of experience within the group. He previously led MINI’s operations in Germany, BMW sales in Germany, and the Nordic markets. Since March 1, 2024, he has served as CEO of BMW Germany, where under his leadership, one out of every five BMWs sold in Germany is a fully electric vehicle.

Strategic Foundation: Electrification and Profitable Growth as Core Transition Principles

Outgoing executive Nicolas Guerin joined BMW in 1988 and held key roles across multiple regions. This new appointment underscores BMW’s strong emphasis on China’s electric transition and premium brand management. The company aims to leverage Ziegler’s proven track record in profit-driven sales growth and successful electrification initiatives to navigate the intensely competitive landscape in China.