Avatr Launches Two New Models to Strengthen Premium Market Positioning

[New Product Launch] On April 8, Avatr unveiled the new Avatr 12 and Avatr 06T, targeting the premium electric sedan market priced between RMB 250,000 and RMB 450,000.

Core Strategy: Flagship Holds the Premium Segment, New Models Expand Use Scenarios

The new Avatr 12 starts at RMB 293,900, featuring standard Huawei Qiankun intelligent driving system, a 35.4-inch 4K Halo Display, and Meridian Audio across all trims, positioning it firmly in the luxury segment above RMB 300,000. The Avatr 06T opens with a pre-sale price starting at RMB 229,900, emphasizing an all-scenario sporty orientation and offering dual-motor rear-wheel drive as standard even on entry-level variants.

Strategic Foundation: Rejecting Price-Cutting for Volume, Reinforcing Brand Premium

Amidst industry-wide price wars, Avatr opts to maintain its premium positioning by cascading high-end features downward and implementing product segmentation. It establishes a differentiated competitive moat through seven trim levels and dual powertrain options (battery-electric and range-extended).