Avatr and Deepal Launch Strategic Synergy to Drive Global EV Growth

[Brand Synergy] Avatr and Deepal have initiated comprehensive strategic synergy, targeting global sales exceeding 1.5 million units by 2030.

Core Development: Synergy Without Merger, Focused on Mid- and Back-Office Efficiency

Changan Automobile unveiled its "1445" Global Strategy in April 2026, officially launching strategic synergy between Avatr and Deepal. The strategy emphasizes the "Three Unchanged Principles": brand positioning, channel models, and user services will remain independent. The synergy will primarily focus on product development, supply chain cost reduction, and enhancing mid- and back-office efficiency.

Strategic Rationale: Addressing Industry Profitability Challenges

Amid a more than 23% year-over-year decline in new energy vehicle sales in Q1 and most automakers struggling with "revenue growth without profit growth," Changan is strengthening the competitiveness of both brands through resource integration, leveraging economies of scale to alleviate survival pressures.

Industry Impact: Building a 1.5-Million-Unit Premium Brand Portfolio

This synergy aims to create a broader and more efficient portfolio of mid-to-high-end new energy brands, delivering long-term value for shareholders, partners, and users.