Audi Establishes Shanghai Innovation Center to Accelerate Electrification

[Corporate Strategy] Audi deepens collaboration with SAIC and establishes its first locally-based R&D entity covering the entire value chain.

Key Development: Audi Delegates Product Definition Authority to Chinese Team for the First Time

The Audi Innovation Technology Center officially opened in Shanghai on April 17, 2026. As Audi's first fully integrated entity in China encompassing product definition, R&D, and sales, it marks a strategic shift of Audi’s electrification focus toward the Chinese market.

Key Metrics: E7X Leads Pace of Three New Models in Three Years

Following the launch of the Audi E5 Sportback in 2025, the brand’s first SUV, the E7X, will open for pre-orders on May 8, 2026, making its global debut at the Beijing Auto Show. A third model is scheduled for launch in 2027, significantly accelerating Audi’s new product rollout.

Strategic Foundation: 'Technology Hub' Drives Global Intelligent EV Transformation

Internally dubbed the 'Technology Hub,' the center focuses on the full value chain development of intelligent electrification and Intelligent Connected Vehicles (ICV), serving as the core incubator for Audi’s next-generation intelligent electric vehicles.