Audi SAIC Project CEO Song Feiming to Step Down, Assumes CTO Role at Lamborghini

[Personnel Change] Audi SAIC Project CEO Song Feiming will step down on July 1, 2026, and transition to the role of CTO at Lamborghini.

Key Development: Song Feiming gracefully hands over leadership after building the Audi SAIC project from scratch

Song Feiming took charge of the joint Audi-SAIC venture in March 2024. Just eight months later, he launched the new all-electric brand “AUDI” and drove the debut of its first model, the E5 Sportback, which went on sale in September 2025 and received over 10,000 orders within 30 minutes. By April 2026, cumulative sales of this model had already exceeded 10,000 units.

Strategic Foundation: Sino-German collaborative development model significantly accelerates product delivery

He pioneered an innovative “24-hour seamless relay” joint development mechanism between China and Germany, reducing vehicle development cycles to 24 months—over 30% faster than the standard European pace—and setting a new benchmark for joint EV ventures.

Industry Impact: Audi’s EV strategy in China shows early success; successor brings extensive experience

His successor, Fred Schulze, has nearly 30 years of experience at the Volkswagen Group and previously served as Executive Vice General Manager of Technical Operations at SAIC Volkswagen. He is expected to further advance and deepen Audi’s electric vehicle strategy in China.