Audi Q9 Family Global Debut on July 29

[New Vehicle Launch] The Audi Q9 family will make its global debut on July 29, comprising three models: the Q9, SQ9, and Horch Edition.

Core Strategy: Horch Edition Targets Mercedes-Maybach GLS

The Q9 Horch Edition, Audi's largest and most luxurious SUV, exceeds 5.2 meters in length and features a wheelbase over 3.1 meters. It adopts an exclusive vertical grille and full-width air vent design, positioning itself against the Mercedes-Benz GLS and BMW X7.

Key Specifications: 4.0T V8 + 48V Mild Hybrid System

All variants are built on the PPC platform and equipped with a 4.0-liter twin-turbocharged V8 engine, delivering a maximum output of 460 horsepower and peak torque of 660 N·m, paired with an 8-speed automatic transmission and a 48V mild hybrid system.

Strategic Foundation: Flagship Models to Reclaim the Premium Market

The interior comes standard with a triple-screen setup (11.9 + 14.5 + 10.9 inches) and a head-up display (HUD). The Horch Edition may offer a 4-seat configuration, while all models feature power-operated doors as standard. The top trim includes an LED light curtain with 84 individual sources, underscoring Audi's determination to redefine its luxury image in China.