Audi E7X Pre-sales Start at RMB 289,800

[New Vehicle Launch] The Audi E7X has officially opened for pre-sales, starting at RMB 289,800, entering the mid-to-large premium all-electric SUV segment.

Core Highlights: L3 Autonomous Driving + 900V High-Voltage Platform as Key Selling Points

All trims come standard with Momenta’s R7 reinforcement learning-based world model-powered panoramic driver assistance system and support Level 3 autonomous driving. The vehicle is built on a 900V high-voltage platform, achieving 0–100 km/h acceleration in just 3.9 seconds, and features quattro permanent all-wheel drive and Audi’s track-tuned chassis.

Key Pricing Details: Starting at RMB 289,800 with Limited-Time Incentives

The pre-sale price range is RMB 289,800 to RMB 379,800. A deposit of RMB 5,000 can be upgraded to a maximum credit of RMB 12,000 toward purchase benefits. Four variants are available—from the Pioneer trim to the flagship quattro trim—strategically targeting the RMB 300,000 new energy vehicle market.

Industry Impact: Premium Brands Accelerate Electrification Push Downmarket, Pressuring New EV Players

As Audi’s second EV model launched under its new strategy, the E7X leverages the brand’s premium heritage and an “entry-level fully-loaded” approach to directly compete against mid-to-large all-electric SUVs from NIO, Li Auto, and others—demonstrating Audi’s agile response to Chinese market demands.