Aston Martin Plans 20% Workforce Reduction to Counter Tariff Impact

[Company Update] Hit by U.S. tariffs and weak Chinese demand, Aston Martin has announced a 20% workforce reduction.

Core Development: 600 employees to be cut amid widening losses

Aston Martin currently employs approximately 3,000 people, and this round of layoffs—representing 20% of its workforce (about 600 staff)—includes a previously announced 5% reduction. The company stated the move will save £40 million annually, with most savings realized by 2026.

Key Metrics: Losses surge by 52%, revenue drops by 21%

In 2025, the company reported a net loss of £493.2 million, with vehicle sales falling 10% to 5,448 units and annual revenue declining to £1.258 billion. U.S. import tariffs initially reached as high as 27.5%, later reduced to 10%, but still inflicted significant damage.

Strategic Shift: Delaying electrification to prioritize short-term survival

The company has lowered its capital expenditure over the next five years from £2 billion to £1.7 billion and postponed investments in electric vehicle technology. CEO Amedeo Felisa described 2025 as "one of the most turbulent years in recent memory," citing ongoing geopolitical and macroeconomic pressures on the luxury automotive market.