All-New Lexus ES 300h Launches in China with Hybrid Upgrades and Future EV Variant

[New Model Launch] The all-new Lexus ES 300h has officially launched with a starting price of RMB 299,900.

Core Development: Million-User Base Enters a New Era of Upgraded Excellence

The all-new ES 300h, starting at RMB 299,900, made its debut at the 2026 Beijing Auto Show. It continues the brand’s signature Eastern aesthetic design while simultaneously upgrading its intelligent cabin, driver-assistance systems, and hybrid powertrain. Lexus also revealed that a fully electric version of the ES will be introduced in the second half of this year.

Key Figures: Import Sales Leader Maintains Dominance

Despite an overall contraction in the import vehicle market in 2025, the ES sold nearly 120,000 units for the year, firmly securing its position as China’s best-selling imported model, with cumulative sales exceeding one million households in China.

Strategic Foundation: Redefining Luxury Through the DISCOVER Vision

Li Hui, President of Toyota Motor (China) Investment Co., Ltd., stated that the new ES embodies Lexus’ brand vision of “DISCOVER,” emphasizing a co-exploration with customers toward a luxury lifestyle driven by authentic needs.