2027 Ford Explorer Launches in China as Flagship Overlanding SUV

[New Model Launch] The 2027 Ford Explorer debuted on July 6, starting at RMB 309,800, positioned as a flagship full-size SUV for long-distance overlanding.

Core Developments: Changan Ford's Most Expensive Model Offers Five Trims

Built on the CD6 longitudinal rear-wheel-drive luxury platform, the new Explorer is available in five versions: AWD Overland, ST-Line Plus, Titanium, Crimson Gold, and Kunlun Summit. The Kunlun Summit trim comes standard with a full-steel underbody skid plate, a Torsen Type-B limited-slip rear differential, and a retractable front tow hook shared with the Ford Bronco, significantly enhancing its off-road capabilities.

Key Metrics: Sales Stuck in the Hundreds

Despite product upgrades, monthly sales of the Explorer remain in the hundreds, pressured by its high price tag and competition from new energy vehicles.

Strategic Foundation: Design Shifts Toward Electrification—but Sparks Debate

The addition of a halo-style full-width light bar softens its rugged aesthetic, drawing criticism for compromising the traditional ICE SUV character and increasing repair costs—highlighting the transformation anxiety faced by legacy automakers.