2026 Beijing Auto Show Sets Record as Largest in History

[Market Dynamics] The 2026 Beijing Auto Show has set a new global record with an exhibition area of 380,000 square meters and 1,451 vehicles on display.

Key Trend: Domestic Brands Lead the New Energy Vehicle Market with 'Series 9 Flagships'

Models such as the Li L9, NIO ES9, and AITO M9 made prominent debuts, highlighting domestic brands' comprehensive push into the premium segment. Exhibits span diverse use cases—including family, off-road, and business applications—with equal emphasis on HEVs and battery electric vehicles.

Key Statistic: Domestic NEV Market Share Reaches 66.6%

According to data from the China Passenger Car Association (CPCA), in March 2026, domestic brand new energy vehicles (NEVs) captured a retail market share of 66.6%, compared to just 3.4% for mainstream joint-venture brands, underscoring a widening gap.

Industry Impact: Joint Ventures Face Make-or-Break Moment as Sector Restructures Rapidly

For the first time, the auto show implemented a dual-venue format, drawing participation from over 1,000 Chinese and international companies and featuring 181 world premieres, reflecting the profound industry reshuffling driven by electrification and intelligent technology trends.